![]() You do need to register them in GA4 for them to be available in reports. User properties are similar to user-scoped custom dimensions in Universal Analytics: they apply to all future hits from this user, until a new value is set for each. Remember that if you want to use parameters in reports, you need to register them as custom dimensions.Īdd any user properties you want to set with this event. If you use a configuration tag, then any parameters set in that will also be applied to this hit (with the values fixed to what they were when the config tag was fired). Try to avoid using the same names as automatically collected events unless you know what you’re doing.Īdd any parameters you want to send with the event to GA4. The name of the event as will be shown in GA4 reports. Alternatively, you can ignore the configuration tag and just set a measurement ID manually. If you want to use a configuration tag, you can select it here. Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox!Īn event hit, when sent to GA4, comprises an event name and parameters.įurthermore, parameters can be divided into automatically collected parameters and custom parameters.įor example, here is an event named page_view, sent with a bunch of parameters to GA4: While mobile app events and gtag.js implementations will be discussed in passing, I have chosen this particular focus due to the overwhelming popularity of Google Tag Manager as the primary means for collecting data to Google Analytics. This guide will be focused on data collection for the web, mainly using Google Tag Manager. Accept what it is, let go of what it was, and embrace what it has become.Table of Contents Table of Contents And this truly epitomizes what made Apple so special under Jobs. It’s a huge statement but makes no excuses for believing in what’s right. It’s so much of an bullish product that it wasn’t till the Magic Mouse that we truly understood what its intentions were. The Apple Pro Mouse wants to exist in the future, where everything is intuitive. He made the zero button mouse a reality, and in tandem created the most simple, elegant operating system possible. Steve Jobs didn’t believe in this approach. They have no opinion, are overly apologetic as they are designed to satisfy too many people. For most products, clarity becomes fogged up with doubt and lack of ambition. And the magic doesn’t just come from its mystifying appearance it’s magical because it exists. This mouse remains as one of the most magical products I’ve ever seen. But in terms of visual richness, the Apple Pro Mouse is still in a league of its own. ![]()
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